| #238879 in eBooks | 2012-10-02 | 2012-10-02 | File type: PDF||0 of 0 people found the following review helpful.| Five Stars|By Yasser Al Hawaj|Great book as all the information is very straightforward and to the point!|0 of 1 people found the following review helpful.| Fashion Marketing 101|By Elif|Only good for beginners and students of fashion.||it s a highly recommended read if you too want to work in fashion or even if you don t it gives great insight into the fashion through business eyes. (March 2013, Urbanoblog.com)|About the Author|Gaynor Lea-Greenwood, M
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.
This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need fo...
You can specify the type of files you want, for your device.Fashion Marketing Communications | Gaynor Lea-Greenwood. Just read it with an open mind because none of us really know.
