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Creative Strategy and the Business of Design

Douglas Davis




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 | #309201 in eBooks |  2016-06-14 |  2016-06-14 | File type: PDF

||0 of 0 people found the following review helpful.| Go-to book for anyone wanting to learn about strategy!|By Jessica owen|Really insightful and delightful read! I am a creative in the advertising field and have found infinite value in each chapter. Davis does an excellent job of making strategy easy to understand and putting the process of making effective work in easy-to-follow steps. Each page is designed for clear reading, p| |"This book is what separates good designers, from great designers. It bridges the often neglected gap between business, design and strategy. A must have resource." Jacob Cass, Brand Identity Consultant and Founder of Just Creative|| "If Davis' book is

The Business Skills Every Creative Needs!
 
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you'll learn about ...

You easily download any file type for your device.Creative Strategy and the Business of Design   |  Douglas Davis. I really enjoyed this book and have already told so many people about it!

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