[PDF.67bb] Branding the Man: Why Men Are the Next Frontier in Fashion Retail
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Branding the Man: Why Men Are the Next Frontier in Fashion Retail
Bertrand Pellegrin
[PDF.yu00] Branding the Man: Why Men Are the Next Frontier in Fashion Retail
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| #1920741 in eBooks | 2010-02-16 | 2010-02-16 | File type: PDF||2 of 4 people found the following review helpful.| Packed with solid insights|By Midwest Book Review|BRANDING THE MAN: WHY MEN ARE THE NEXT FRONTIER IN FASHION RETAIL offers an outstanding guide to male fashion and comes from a brand development expert who answers the question asked by store managers on how to get men to shop. From areas men feel comfortable in to fashion feelings and how modern men have changed attitudes on sh||Praise for|Branding the Man: Why Men Are the Next Frontier in Fashion Retail||“If you are interested in retailing for men, Branding the Man is an informative read.”–Sir Paul Smith, chairman, Paul Smith Limited||“The
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of intereste...
You can specify the type of files you want, for your gadget.Branding the Man: Why Men Are the Next Frontier in Fashion Retail | Bertrand Pellegrin. A good, fresh read, highly recommended.
