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Art and Business: An International Perspective on Sponsorship

Rosanne Martorella




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 | #3493385 in eBooks |  1996-04-18 |  1996-04-30 | File type: PDF

||About the Author||ROSANNE MARTORELLA is presently Professor of Sociology at William Paterson College in New Jersey. Dr. Martorella has authored numerous articles and books on sociology and the arts including studies on opera, performing arts, organizations, and

This book reveals how companies support the arts and highlights actual dollar amounts, services rendered, preferred artistic events, and the motives for such support. The consequence of such patronage is shown by the preference for a particular style, choice of artistic event, and the impact of the recession and declining government support on the future of the arts. This edited book shows how business philanthropy to the arts evolved and how public relations and mark...

You easily download any file type for your gadget.Art and Business: An International Perspective on Sponsorship   |  Rosanne Martorella.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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