[PDF.27fv] Anime’s Media Mix: Franchising Toys and Characters in Japan

Anime’s Media Mix: Franchising Toys and Characters in Japan

[PDF.wa43] Anime’s Media Mix: Franchising Toys and Characters in Japan

Anime’s Media Mix: Franchising  Marc Steinberg epub
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 | #1415361 in eBooks |  2012-02-23 |  2012-02-23 | File type: PDF

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||1 of 1 people found the following review helpful.| A Boy Called Astro|By Rich Duffy|Easy to read and well researched, Steinberg traces the development of manga into anime and then anime into a cross media, synergistic phenomenon. And it all goes back to Astro Boy's leap to anime that made the character a marketing goldmine.|1 of 7 people found the following review helpful.| Decent book, lousy writing| |

Engaging with film, animation, and media studies, as well as analysis of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this

In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called “media mix” in Japan and “convergence” in the West.

According to Steinberg, both anime and the media mix were ignited on January 1, 1963, when Astro ...

You can specify the type of files you want, for your device.Anime’s Media Mix: Franchising Toys and Characters in Japan   |  Marc Steinberg. A good, fresh read, highly recommended.

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